Book Details:

• Publisher: Tee Dee Publications

• Author: Dr. Buddhadeb Chandra

• Language: Bengali

• Format: Paperback

• Pages: 216

• ISBN: 9789383819881

• Course: B.Com. Undergraduate Programme

• Semester: VI

• Syllabus: Curriculum and Credit Framework (CCF) 2022 under National Education Policy (NEP) 2020

About the Book:

Gramin O Antorjatik Biponan is a well-structured and syllabus-oriented textbook created for B.Com. Sixth Semester students according to the Curriculum and Credit Framework (CCF) 2022 under the National Education Policy (NEP) 2020 Four Year Undergraduate Programme. Authored by Dr. Buddhadeb Chandra, this book provides a detailed understanding of rural marketing and international marketing concepts in a clear and student-friendly Bengali language.

The book explains the nature, scope, and importance of rural markets, including rural consumer behavior, rural distribution systems, marketing strategies, and opportunities in rural India. It also covers the essential principles of international marketing, such as global trade environment, export procedures, international market entry strategies, and global marketing management.

Prepared strictly according to the latest university syllabus, this book helps students build strong conceptual clarity and prepare effectively for examinations. It is highly useful for students of Calcutta University and other universities following the CCF 2022 syllabus.

Key Features:

• Fully based on the latest CCF 2022 syllabus under NEP 2020

• Written by Dr. Buddhadeb Chandra in clear and easy Bengali language

• Covers both rural marketing and international marketing in detail

• Includes exam-oriented explanations and structured content

• Ideal for B.Com. Semester VI students and university exam preparation