Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change
Author: A S Raghunath
Brand: Datanet India Pvt Ltd
Edition: First Edition
Binding: hardcover
Number Of Pages: 282
Release Date: 03-08-2025
Details: Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change by A. S. Raghunath chronicles the remarkable transformation of Prabhat Khabar from near collapse into a bold, socially-driven media force under Harivansh’s leadership. Set against the backdrop of Bihar, Jharkhand, and Bengal, this coffee table book showcases how editorial integrity fused with purpose-driven advertising sparked real-world change—fighting corruption, empowering youth, and promoting civic responsibility. From exposing the Fodder Scam to championing education and gender equality, it highlights landmark campaigns that redefined journalism’s role in public service. Blending insider insights, campaign anecdotes, and expert reflections from ad professionals and media veterans, Raghunath presents AD-Vocacy Journalism as a powerful model for meaningful communication. A must-read for journalists, media professionals, and changemakers—this book is both a tribute and a playbook for journalism that informs, inspires, and transforms.
EAN: 9789362643322
Languages: English
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Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change
Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change
Author: A S Raghunath
Brand: Datanet India Pvt Ltd
Edition: First Edition
Binding: hardcover
Number Of Pages: 282
Release Date: 03-08-2025
Details: Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change by A. S. Raghunath chronicles the remarkable transformation of Prabhat Khabar from near collapse into a bold, socially-driven media force under Harivansh’s leadership. Set against the backdrop of Bihar, Jharkhand, and Bengal, this coffee table book showcases how editorial integrity fused with purpose-driven advertising sparked real-world change—fighting corruption, empowering youth, and promoting civic responsibility. From exposing the Fodder Scam to championing education and gender equality, it highlights landmark campaigns that redefined journalism’s role in public service. Blending insider insights, campaign anecdotes, and expert reflections from ad professionals and media veterans, Raghunath presents AD-Vocacy Journalism as a powerful model for meaningful communication. A must-read for journalists, media professionals, and changemakers—this book is both a tribute and a playbook for journalism that informs, inspires, and transforms.
EAN: 9789362643322
Languages: English
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Description
Author: A S Raghunath
Brand: Datanet India Pvt Ltd
Edition: First Edition
Binding: hardcover
Number Of Pages: 282
Release Date: 03-08-2025
Details: Harivansh's Experiment with AD-Vocacy Journalism: From Ads to Action, Words to Change by A. S. Raghunath chronicles the remarkable transformation of Prabhat Khabar from near collapse into a bold, socially-driven media force under Harivansh’s leadership. Set against the backdrop of Bihar, Jharkhand, and Bengal, this coffee table book showcases how editorial integrity fused with purpose-driven advertising sparked real-world change—fighting corruption, empowering youth, and promoting civic responsibility. From exposing the Fodder Scam to championing education and gender equality, it highlights landmark campaigns that redefined journalism’s role in public service. Blending insider insights, campaign anecdotes, and expert reflections from ad professionals and media veterans, Raghunath presents AD-Vocacy Journalism as a powerful model for meaningful communication. A must-read for journalists, media professionals, and changemakers—this book is both a tribute and a playbook for journalism that informs, inspires, and transforms.
EAN: 9789362643322
Languages: English
