Permission Marketing: The Marketing Classic for the Internet Age
Author: Seth Godin
Brand: Simon & Schuster
Color: Blue
Binding: Paperback
Number Of Pages: 256
Release Date: 05-02-2007
Part Number: FLPK9781416526667
Details: Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
EAN: 9781416526667
Package Dimensions: 7.7 x 5.1 x 0.8 inches
Languages: English
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Permission Marketing: The Marketing Classic for the Internet Age
Permission Marketing: The Marketing Classic for the Internet Age
Author: Seth Godin
Brand: Simon & Schuster
Color: Blue
Binding: Paperback
Number Of Pages: 256
Release Date: 05-02-2007
Part Number: FLPK9781416526667
Details: Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
EAN: 9781416526667
Package Dimensions: 7.7 x 5.1 x 0.8 inches
Languages: English
Original: $4.26
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$1.28Product Information
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Description
Author: Seth Godin
Brand: Simon & Schuster
Color: Blue
Binding: Paperback
Number Of Pages: 256
Release Date: 05-02-2007
Part Number: FLPK9781416526667
Details: Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are discovering, it no longer works. Instead of annoying potential customers by interrupting their most coveted commodity, time, Permission Marketing offers consumers incentives to voluntarily accept advertising. Now the Internet pioneer who has dramatically improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By reaching out to only those individuals who have expressed an interest in learning more about a product, Permission Marketing enables companies to develop long-term relationships with customers, create trust, build brand awareness, and greatly improve the chances of making a sale.
EAN: 9781416526667
Package Dimensions: 7.7 x 5.1 x 0.8 inches
Languages: English
